Which Marketing Tools Are Best For Your Skill Set?

Having a solid understanding of a few of today’s most popular marketing tools can make you a valuable addition to a potential employer’s team. Marketing is an essential aspect of a company’s success, and if you can come to the table prepared to boost sales your employer will be overwhelmingly impressed.

Marketing automation is the name of the game these days, and there are quite a few pieces of software out there that can help get the job done. Ultimately, you’ll likely end up using whichever software is already established within the company – unless you feel like making a strong push towards an alternative. That’s sure to be a pricey change, as in addition to a the actual cost of the software it’s going to require time and money to get the whole team up to speed. Instead, it makes sense to have familiarity with some of the most commonly used pieces of software in the industry.

It seems that ClickFunnels and Ontraport are widely used these days, and while the space is incredibly dynamic, its unlikely that this is going to change in the near future. If you’re lucky enough to have used either of these tools in your career in the past, then you’re in good shape. Don’t worry though, if you haven’t had the opportunity to work with them and you want to gain some experience with them you can still take matters into your own hands. It may take a little bit of investment on your own part, but as you can imagine investing in your own self development is almost always worth it.

If you’re trying to decide whether you should get your feet wet with ClickFunnels vs Ontraport, there are a few things you might want to consider. Both of these pieces of software give you the ability to prepare landing pages, and both give you the ability to create automated email marketing campaigns as well. So, the two are similar in that sense. However, the main difference is that ClickFunnels focuses on providing you with the templates to get you up and running quickly, while Ontraport is more focused on offering advanced features such as the ability to integrate with other marketing platforms, advanced customization, and its visual campaign builder.

With this in mind, it stands to reason that if you can become familiar with Ontraport, your skills should translate quite well to working with ClickFunnels as well. So, if you’re the kind of person that likes to roll their sleeves up and dive it makes sense to start with Ontraport. If you prefer to ease into learning new skills, you could alternatively start with ClickFunnels.

Working with either of these pieces of software will bring value to your life beyond impressing your employer, though. In fact, you might realize quickly that you can use these pieces of software to drum up your own business and go out on your own. Of course, entrepreneurship is certainly not for everyone, but it’s nice to know that you’ll be working on a skill that opens up doors to a wide variety of opportunities.